24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise

The World's Toughest Job

A brand's great gotcha videos

Here's a pretty cool project from Mullen for a client we won't immediately reveal, lest we spoil the surprise.
(Scroll down to the bottom of credits, or watch the video to find out.)

The Boston agency posted this job listing online for a "director of operations" position at a company called Rehtom Inc. The requirements sounded nothing short of brutal:

• Standing up almost all the time
• Constantly exerting yourself
• Working from 135 to unlimited hours per week
• Degrees in medicine, finance, and culinary arts necessary
• No vacations
• The workload goes up on Thanksgiving, Christmas, New Year's, and other holidays
• No time to sleep
• Salary = $0

The job ad got 2.7 million impressions from paid ad placements. Only 24 people inquired. They interviewed via webcam, and their real-time reactions were captured on video.  Check out what happened below. It's worth watching to the end.

Source >>

Spreading the Holiday Cheer

Spreading the Holiday Cheer

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WSi Adopted a Family in need this holiday season and our Head Elf - Ms. Celeste coordinated the buying, wrapping, and delivery of gifts to this great family this year.   Thanks to everyone that contributed this year to help make this Holiday a little brighter for this family in need this year. 

Halloween Health and Safety Tips

For many people, autumn events like Halloween and Harvest Day are fun times to dress up in costumes, go trick-or-treating, attend parties, and eat yummy treats. These events are also opportunities to provide nutritious snacks, get physical activity, and focus on safety.

Check out these tips to help make the festivities fun and safe for trick-or-treaters and party guests.

Going trick-or-treating?

Alphabet letter S

Swords, knives, and similar costume accessories should be short, soft, and flexible.

Alphabet letter A

Avoid trick-or-treating alone. Walk in groups or with a trusted adult.

Alphabet letter F

Fasten reflective tape to costumes and bags to help drivers see you.

Alphabet letter E

Examine all treats for choking hazards and tampering before eating them. Limit the amount of treats you eat.

Alphabet letter H

Hold a flashlight while trick-or-treating to help you see and others see you. Always WALK and don't run from house to house.

Alphabet letter A

Always

test make-up

in a small area first. Remove it before bedtime to prevent possible skin and eye irritation.

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Look both ways before crossing the street. Use established crosswalks wherever possible.

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Lower your risk for serious eye injury by not wearing

decorative contact lenses.

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Only walk on sidewalks whenever possible, or on the far edge of the road facing traffic to stay safe.

Alphabet letter W

Wear well-fitting masks, costumes, and shoes to avoid blocked vision, trips, and falls.

Alphabet letter E

Eat only factory-wrapped treats. Avoid eating homemade treats made by strangers.

Alphabet letter E

Enter homes only if you're with a trusted adult. Only visit well-lit houses. Don't stop at dark houses. Never accept rides from strangers.

Alphabet letter N

Never walk near lit candles or luminaries. Be sure to wear flame-resistant costumes.

Expecting trick-or-treaters or party guests?

  • Provide healthier treats for trick-or-treaters such as low-calorie treats and drinks. For party guests, offer a variety of fruits, vegetables, and cheeses.

  • Use party games and trick-or-treat time as an opportunity for kids to get their daily dose of 60 minutes of physical activity.

  • Be sure walking areas and stairs are well-lit and free of obstacles that could result in falls.

  • Keep candle-lit jack o'lanterns and luminaries away from doorsteps, walkways, landings, and curtains. Place them on sturdy tables, keep them out of the reach of pets and small children, and never leave them unattended.

  • Remind drivers to watch out for trick-or-treaters and to drive safely.

Sugar: The toxic truth

Did you see this story? What are your thoughts on this?  

This week on 60 Minutes, Dr. Sanjay Gupta reports on new research coming out of some of America's most respected institutions, which find that sugar-- the way it's being consumed by Americans today-- is a toxin. And it could be the driving force behind some of this country's leading killers, including heart disease.

Watch the segment >>

Superbowl Commercials: 8 Health Lessons To Learn

If you look closely enough, there may be some unexpected worth in those ads. We found some surprising (and disappointing) health messages in the following eight Super Bowl commercials.

Stressed Out in Denver?

Although stress levels have gone down in Denver since last year, Denver residents still experience higher than healthy stress levels, reporting a stress level of 4.6 on a 10-point scale, compared to 3.5, which they considered healthy.

Healthy mouth, economy linked

While many Coloradans focus on their 2012 New Year's resolutions, community and public health leaders across the state are pledging to improve the oral health of all Coloradans.

7 Things Highly Productive People Do

You probably don’t want to admit it but you love distractions. In fact, just like monkeys, you get a shot of dopamine every time something pulls you in another direction. Why do you think you check your email so much? Want to be more productive and get your focus back? There are no secret tricks here… do one thing at a time. Stop multitasking—it’s just another form of distraction. Easier said than done, I know.

How to Accomplish More by Doing Less

Two people of equal skill work in the same office. For the sake of comparison, let's say both arrive at work at 9 am each day, and leave at 7 pm. Bill works essentially without stopping, juggling tasks at his desk and running between meetings all day long. He even eats lunch at his desk. Sound familiar?

The Benefits of Eating Mediterranean Style

Heading out to dinner tonight but don’t know where to go? If you want to stick to your weight-loss goals while dining out, a good bet is to choose a Mediterranean-style restaurant. Here’s why:

Drink Coffee, Stay Happy?

4 Cups Daily Linked With 20% Lower Risk of Depression in Women, but Mental Health Expert Urges Caution. Some coffee drinkers may have a reason to smile -- or keep smiling. Drinking several cups a day is linked with a lower risk of depression, according to a new study that

Food labelling shake-up call after UK nut probe

Council chiefs in Bath (UK) have called for food labelling to be tightened up after finding traces of nuts in chocolate sold in the area. All 35 chocolate products tested for Bath and North East Somerset Council contained the warning “may contain nuts”. But the council is backing a call by the Food Standards Agency for allergy warnings on packaging to be reassessed amid confusion over the different phrases used by manufacturers. Of the tested products, six (17 per cent) had traces of nuts - with all of them containing hazelnuts, one peanut traces and two elements of almonds. The council says its research echoes the concerns raised by the FSA, which found that “may contain” warning messages were leading to complacency and confusion amongst consumers, particularly young adults such as students about to start independent living for the first time.

7 Foods That Can Help Lower Your Cholesterol

Lowering your cholesterol levels is one of the best ways to reduce your risk of developing heart disease. Today, more than 102 million American adults (20 years of age or older) have total cholesterol levels at or above 200 mg/dL, which is above healthy levels. More than 35 million of these people have levels of 240 mg/dL or higher, which puts them at high risk for heart disease. Many more millions of Americans have high cholesterol and don’t even know it. This month marks National Cholesterol Education Month, so what better time to take preventive steps to reduce your heart disease risk and the chances of having a heart attack or stroke.

Write an Exceptional Nursing Resume

....Whether you are a new nursing grad or ready to dust off your resume and look for new opportunities, you must be able to showcase your talents in a concise, well-organized, and professional manner. Here’s how:

Which side are you on? Apple Juice & Arsenic: Dr. Besser vs. Dr. Oz

Where do you stand on the Dr. Besser vs. Dr. Oz debate? In a spirited showdown on "Good Morning America " today, ABC News Health and Medical Editor Dr. Richard Besser confronted Dr. Mehmet Oz on what he called "extremely irresponsible" statements made on "The Dr. Oz Show" show Wednesday concerning arsenic in apple juice.

Healthcare Staffing on the Rise in 2011

Along with an improving economy and a declining national unemployment rate, there’s another positive indicator that bodes well for the U.S. healthcare industry.

National Pharmacist Day 2011

National Pharmacist Day is honors pharmacists, and recognizes their important role in medical care. A Pharmacist must be knowledgeable of the chemistry of all medicines. They can inform you of a drugs' side effects, and all aspects of prescription medicine. Very importantly, they understand and recognize the inter-action of drugs together...many people take numerous drugs.

National Pharmacist Day recognizes this important role. If you are in the pharmacy today, make sure to wish your pharmacist a good day.